mardi 15 juillet 2008
CSR Europe's Guide to Sustainable Marketing
CSR Europe has launched a Sustainable Marketing Guide to help marketers take the first steps towards minimising the environmental impacts of their campaigns. The guide is divided into two sections: the first focuses on the business case for sustainable marketing, while the second contains a toolkit of resources including checklists, guidance on green claims and an audit tool. The guide is accompanied by a 3D online game set in a virtual shopping mall to illustrate the complexities facing the ethical shopper. The guide and game were the outputs of a sustainable marketing working group set up by CSR Europe. Led by BT, the group’s members include Sony, Unilever, Danone Group, Dassault Systemes, Johnson & Johnson, Bouygues and Epson Europe. Download the guide and play the game!